mgr Changing Tides
Garden and landscape designer Lucy Mitchell asked me to look at ideas to make a splash at RHS Chelsea Flower Show 2024 where she was debuting with a container garden called mgr Changing Tides.
One of the ideas was to create a newspaper prop that could succinctly link the coastal-themed garden to the wild landscape it evokes and the theme of sustainability that runs through every element of Lucy’s garden.
I created a newspaper-style headline, standfirst and story about the mgr Changing Tides garden and the positive thought that even the smallest garden can help us consider and care for wilder landscapes far beyond the garden fence that are often out of sight and out of mind. Freelance designer ??? then created a layout that could be printed on newsprint paper to create just six copies of the fictional paper to be used as a prop.
The garden’s sponsor, mgr, enlisted TV presenter Paul Rose to come along on Press Day to utilise the newspaper prop and bring the garden’s message to life – in typically ebullient style!
The garden went on to win GOLD 🥇 in the Balcony and Container Gardens category. Huge congratulations to Lucy and her team – a triumphant Chelsea Flower Show debut!
Client: Lucy Mitchell, La La Landscapes
Newspaper design: Caroline Etches CHECK
Copywriting: Gavin Lucas
Filming: Matt Sills