I’m a journalist, copywriter and editor based in London. From web copy and social media content through to company brochures, billboards and brand campaigns, I help brands articulate who they are and what they do. I champion ideas and help strategise brand communication.
Formerly a senior writer at leading communication arts journal Creative Review, I have interviewed some of the biggest names in the creative community, contributed to numerous visual culture blogs and magazines, and have authored and edited books on diverse topics including guerrilla advertising, button badges, the design history of BMX bikes, and the story of how emoji emerged as a global cultural phenomenon.
I have also worked on a host of self-initiated projects, many of them collaborative, that have taken various forms including books, exhibitions, monthly parties, food pop-ups, and limited edition products.
As a passionate communicator and creative, I love approaching a brief and generating ideas to engage a particular audience. I create approachable content (for every conceivable channel) that makes great ideas more potent and accessible.
I am currently freelancing for agencies and working directly with brands as a copywriter, editor, and brand language consultant, writing for web, social, ATL, CRM and external comms for a host of clients.
Recently, I’ve worked with ABOUD+ABOUD, CARPENTE Architecture, FINE+RARE, London City Airport, Engine Group, Framestore, RPM, Because XM, Potato Head Family, and South Western Railway.
💻 hello@gavinlucas.co.uk
📱 +44 7957 489 893.