CARPENTE brand voice & content
When creative studio ABOUD + ABOUD rebranded Notting Hill-based architecture and interior design practice CAPS Architects as CARPENTE, they brought me on board to work on copy for the firm’s new website.
I spent time with the practice’s founder and principal, Christophe Carpente, to better understand the new brand positioning and work on getting the language right to express who they are as a practice and articulate their unique approach. I also interviewed Christophe about each of the projects to be featured on the new website (also designed and project-managed by ABOUD + ABOUD) and wrote new project overviews.
Following the launch of the website, I have written a book (also creatively directed by ABOUD + ABOUD) with the practice about its most comprehensive residential project to date – encompassing architecture, interior design, bespoke furniture design, and art curation. I also plan and create CARPENTE’s social content.
Client: CARPENTE
Art direction and design: ABOUD + ABOUD
Copywriting: Gavin Lucas